🤩 Authentic branding: hedvig nails it | Plaid & Woo's rebrand
Meet my favourite Scandinavian insurtech brand, Hedvig. We’ll also take a look at the latest rebrands from Plaid and Woo to see how they’ve evolved their identities in the fintech space.
It’s no secret that I love branding and design. So, for this week, here’s some visual inspiration to spark your creative flow.
In this edition, we’ll explore:
🤩 Hedvig - My favourite digital-native insurtech brand.
🖼️ Why digital brands can thrive offline, feel empathetic, and stay authentic.
💵 Plaid’s rebrand - How they tapped into a century-old languag…
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