Building a standout fintech product isn’t just about great UX. It’s about vision, culture, technical excellence, framing and delivering magic that captivates users.
In this article, we’ll cover:
❌ Why Don Norman was wrong about Apple’s usability hurdles
➡️ Why good UX isn’t enough to drive desirability. A lesson from HSBC’s Zing.
🔎 The risks of overusing …