Beyond UX: Building Fintech That Wows
Lessons in vision, innovation, and delivering magic
Building a standout fintech product isn’t just about great UX. It’s about vision, culture, technical excellence, framing and delivering magic that captivates users.
In this article, we’ll cover:
❌ Why Don Norman was wrong about Apple’s usability hurdles
➡️ Why good UX isn’t enough to drive desirability. A lesson from HSBC’s Zing.
🔎 The risks of overusing …
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