one-fs | top 1% fintech

one-fs | top 1% fintech

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one-fs | top 1% fintech
🥇⭐️ Revolut's RevPoints - Loyalty done right

🥇⭐️ Revolut's RevPoints - Loyalty done right

In a world where AI agents can find the exact financial product you need at the right cost, a great loyalty program will no longer be just a nice-to-have feature. Here’s how Revolut approaches this.

Dom Monhardt's avatar
Dom Monhardt
Sep 15, 2024
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one-fs | top 1% fintech
🥇⭐️ Revolut's RevPoints - Loyalty done right
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🥇⭐️ Revolut's RevPoints - Loyalty done right

First, why would you even need a loyalty program?

I’ve never been a fan of loyalty programs.

During my time at next.co.uk - the UK’s leading fashion and homeware eCommerce site - its CEO, Lord Wolfson, didn’t believe in loyalty programs that involved earning and burning points. He felt it could make the brand s…

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