one-fs | top 1% fintech

one-fs | top 1% fintech

Share this post

one-fs | top 1% fintech
one-fs | top 1% fintech
Robinhood's Viral Incentive & Exclusive Interview: Peter Ramsey from Built For Mars
Copy link
Facebook
Email
Notes
More

Robinhood's Viral Incentive & Exclusive Interview: Peter Ramsey from Built For Mars

Why does Robinhood’s $7.08 welcome bonus work? Learn the strategy behind their viral user acquisition incentive, and hear from Peter Ramsey of Built For Mars on psychological biases in fintech.

Dom Monhardt's avatar
Dom Monhardt
Nov 10, 2024
∙ Paid
5

Share this post

one-fs | top 1% fintech
one-fs | top 1% fintech
Robinhood's Viral Incentive & Exclusive Interview: Peter Ramsey from Built For Mars
Copy link
Facebook
Email
Notes
More
4
Share

BFM+ case study from Peter Ramsey

Why Robinhood's $7.08 Welcome Bonus Works

Viral referral incentives are tough to nail in Fintech.

They require both luck and a deep understanding of product psychology.

Flashy discounts rarely work, but subtle tactics like Robinhood’s $7.08 free stock can make a real impact.

➡️ Looking to shape or fine-tune your fintech pro…

Keep reading with a 7-day free trial

Subscribe to one-fs | top 1% fintech to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Atlas Rover
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More