⚡️Thndr: Egypt’s #1 Investing App – But Can It Win in the Middle East?
With 3M+ downloads and $1.8B in trading volume, Thndr is Egypt’s Robinhood. But expanding into new markets like the UAE comes with challenges. Here’s what fintechs can learn.
Expanding a fintech across borders isn’t just about launching a new app version – it’s about deep localisation, regulatory alignment, and adapting to new user behaviours.
In this article, we’ll cover:
❌ Why Thndr’s UAE launch isn’t as smooth as expected.
📱 The key frictions in onboarding and account setup.
🪪 Why localisation matters – from identity verifi…